What you earn on TikTok with 1 million followers

What do you earn on TikTok with 1 million followers?

TikTok has established itself as one of the most successful social media platforms in recent years, and many people dream of building a large following with their creativity. A common goal is to reach the magical 1 million followers mark, as this is not only a testament to popularity and influence, but also often serves as a stepping stone to monetization. The big question that interests many TikTok creators and those who want to become one is: How much money can you earn on TikTok with 1 million followers?

The answer to this is complex, as earnings on TikTok depend on various factors. In this article, we take a detailed look at what earning opportunities there are and what requirements must be met in order to use TikTok as a lucrative source of income.

 

1. how do you earn money on TikTok?

There are several ways to generate revenue on TikTok. Unlike on YouTube, where advertising revenue is placed directly in the videos, TikTok creators need to take a more creative approach. The most common sources of income include:

TikTok Creator Fund

In 2020, TikTok introduced the TikTok Creator Fund to support Creatorn content. This fund is a direct way to get paid for posting content on the platform. TikTok pays creators for their videos based on factors such as the number of views, engagement and region. However, the earnings per 1,000 views are relatively low. It is estimated that payments are between 2 and 4 US dollars per 1,000 views. This means that a video with 1 million views could earn around 2,000 to 4,000 US dollars.

However, it is important to note that the Creator Fund is not the main source of income for most TikTok stars. Since the amounts earned through this fund are relatively low, many creators are looking for alternative ways to earn money.

Brand cooperations and sponsoring

One of the most lucrative sources of income for TikTok creators with 1 million followers are Brand cooperations and sponsorships. From this number of followers, influencers become increasingly interesting for companies, as they offer a large reach and brands have the opportunity to present their products or services to a huge audience through targeted partnerships.

The income from brand collaborations varies greatly and depends on various factors, such as the company's industry, the creator's target group and the scope of the collaboration. It is estimated that influencers with 1 million followers can earn between 1,000 and 10,000 US dollars per sponsored post. Some top influencers can command even higher amounts, especially if they operate in a niche or have a particularly engaged following.

Live streams and virtual gifts

Another way to earn money on TikTok is by receiving virtual gifts during live streams. TikTok users can send gifts to their favorite creators during a live stream in the form of virtual coins that can be converted into real money. This feature can be particularly lucrative if the creator has a loyal and dedicated fan base.

Earning potential from virtual gifts depends on the size and engagement of the community. While some creators only earn a few dollars per live stream, others who regularly run live streams and motivate their followers to send gifts can earn significantly higher amounts.

Affiliate marketing

Affiliate marketing is a popular way to make money online, and TikTok is no exception. Many TikTok creators use affiliate links to promote products. Every time someone buys a product through their link, they receive a commission. This type of monetization can be particularly profitable if the creator promotes products that are well received by their target group. The larger the number of followers, the more people click on the links, which leads to higher revenues.

With 1 million followers, affiliate revenue can be a significant source of income, especially if the creator regularly recommends high-quality and relevant products.

Own products and merchandise

Many TikTok creators also use their popularity to create their own Products or merchandise to sell. This can be anything from T-shirts and hoodies to digital products such as e-books or online courses. With a large following of 1 million followers, a creator can build a loyal customer base and effectively promote the sale of their own products.

Although this type of monetization requires a certain investment in the production and marketing of the products, it can represent a stable and lucrative source of income in the long term.

 

2. how much can you earn with 1 million followers?

The exact amount that a creator with 1 million followers can earn varies greatly. Factors such as the type of content, the interaction rate of the followers, the number of sponsored posts and the success of affiliate links influence the income.

Here are some estimates of how much a TikTok creator could earn per month:

• TikTok Creator Fund: As already mentioned, Creators earn on average 2 to 4 US dollars per 1,000 views. A creator who regularly produces viral videos and achieves a total of 10 million views per month could earn between 20,000 and 40,000 US dollars per month from the Creator Fund alone. With fewer viral videos and fewer views, the income would be correspondingly lower.
• Brand cooperations and sponsoringInfluencers with 1 million followers can earn between 1,000 and 10,000 US dollars per sponsored post. If a creator publishes two to three sponsored posts per month, they could earn between 2,000 and 30,000 US dollars, depending on the brand partner and reach.
• Live streams and virtual giftsCreators who go live regularly and have an engaged audience can earn between several hundred and several thousand US dollars per month through virtual gifts. Particularly successful live streamers could earn even more if they motivate their community to regularly send gifts.
• Affiliate marketingThe income from affiliate marketing depends heavily on the advertised product range and the purchasing power of the followers. A creator with 1 million followers who regularly recommends products could earn between 1,000 and 10,000 US dollars per month, depending on the number of purchases made via their links.
• Own products and merchandiseIncome from the sale of own products depends on how well the products are received by the target group and how strongly the creator promotes them. With 1 million followers, the sale of merchandise could be a lucrative source of income, especially if the creator builds up strong brand loyalty.

 

3. what influences the earnings on TikTok?

Although 1 million followers is a significant milestone, a creator's earnings do not depend solely on the number of followers. Important factors that influence earnings are:

• Engagement rateCompanies and brands pay particular attention to the engagement rate when working with influencers. A high number of followers alone is not enough - it depends on how active the followers are and how much they interact with the content. A high engagement rate can lead to higher sponsorships and more sales.
• Niche and target groupCreators who are active in a specific niche often have the opportunity to work with specialized brands that are willing to pay higher amounts. For example, beauty influencers might benefit more from cosmetics brands, while fitness influencers might enter into collaborations with sporting goods manufacturers.
• Content quality and consistencyCreators who regularly post high-quality content have a better chance of building a loyal fan base and increasing their reach. This in turn can lead to higher revenues, both from the Creator Fund and from sponsored content.