Bigfollow•04. Juli 2025•

How your contribution is finally seen

You put a lot of love into your Instagram profile, post great pictures, but somehow not as many people see it as you'd like? Maybe you've already thought about going private on Instagram? Place advertisingto reach more people. But then the big question immediately arises: What does advertising on instagram cost? Do you have to build a huge Budget like large companies?

The short answer, which will reassure you, is: No, you don't have to! But there is no exact price list either. The Costs for Instagram Display (often also Ads are flexible and depend on many different things.

In this article, we explain step by step how the prices for Instagram advertising are calculated, which factors determine the Costs and how you can influence it even with a small Budget Successful Place advertising can.

The honest answer: There is no fixed price - you are in control!

If you're looking for an Instagram advertising price tag, you won't find one. Why? Because Instagram works like a big auction. You're basically bidding with other advertisers for the attention of users.

But don't worry, it sounds more complicated than it is. The most important thing is: You always decide for yourself the maximum amount of money you want to spend. You can start with as little as 5 francs or euros per day. So you tell Instagram: "Here's my daily budget, please try to achieve the best possible results for me." So you always have full control over your spending.

The 5 big factors that determine your costs

So why does a display cost more for one person than for another? This is due to various factors which, like a mixing console, determine the final cost. Costs yours Display regulate.

Factor 1: Your budget (you are the boss)

This is the simplest factor. You decide whether you want to set a total budget for a certain period (e.g. 50 francs for 7 days) or a daily budget (e.g. 5 francs per day). A higher Budget can potentially reach more people, but even a small Budget can be very effective if the other factors are right.

Factor 2: Your target group (Who do you want to reach?)

This is one of the most important points! On Instagram, you can set exactly who sees your ads. See should. This is called "targeting". You can target your Target group according to the following criteria:

• Age and gender
• Place of residence (e.g. all people within a 10 km radius of your store)
• Interests (e.g. people who are interested in hiking, vegan food or cats)

Why this affects costs: If you are a very popular and highly sought-after Target group (e.g. young women in Zurich who are interested in fashion), there are many other companies that are also bidding for their attention. This drives the price up. If your Target group is more specialized, advertising can be cheaper.

Marco and his pizzeria: a real-life example

Marco owns a small pizzeria in Altdorf. He wants to make more people from the surrounding area aware of his lunch menu. He makes up his mind, Place advertising.

• His budget: He starts cautiously with 10 francs per day.
• His target group: He sets the ad to be shown only to people between the ages of 20 and 50 within a 15 km radius of Altdorf who are interested in "pizza" and "eating out".
• The result: Because his Target group is very local and specific, the Costs per customer reached is relatively low. His ad is super relevant to the people who see it, and he gets paid for his small Budget many new visitors.

Factor 3: Placement (Where do your ads appear?)

You can choose where your ad appears. The most common placements are

• In the Instagram feed (between the normal posts)
• In the Instagram Stories
• In the Reels tab
• On the Explore page

Stories are often slightly cheaper than the feed, but this can change depending on the Target group and change display.

Factor 4: The time of year (When do you advertise?)

Timing also plays a major role. In times when all companies are advertising, prices rise. This is particularly the case:

• Before Christmas
• All about Black Friday and Cyber Monday
• Before Valentine's Day or Mother's Day

So if you have flexible timing, you can often get a better deal in "quieter" months such as January or February. Place advertising.

Factor 5: The quality and relevance of your ad

This is the point that you can best influence yourself! Instagram wants to show its users good and relevant content - this also applies to advertising. If your ad is well designed, people like it, comment on it and click on it, the algorithm notices: "Hey, people like this ad!".

As a reward, your ad will be given preferential treatment and the Costs will decrease for you. A bad, boring ad that nobody is interested in, on the other hand, will be more expensive. So it's worth putting some effort into the design of your Ads to give!

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Important terms explained simply: CPC and CTR

If you're into Instagram advertising, you'll stumble across these two shortcuts. Don't worry, they're very easy to understand.

• CPC (cost per click): This means "cost per click". This value tells you how much you pay on average for a person to click on your ad (e.g. on the link to your website). A low CPC is good!
• CTR (Click-Through Rate): This means "click rate". This percentage value shows you how many people who have seen your ad have actually clicked on it. A high CTR is great because it shows that your ad is relevant to your Target group is very interesting.

Two paths to the goal: Advertise contribution vs. Meta Business Manager

There are basically two ways to get on Instagram Place advertising.

1. The easy way: The "Apply post" button Directly below each of your posts you will find a blue "Promote post" button. This is the easiest way for beginners to get started. With just a few clicks you can Target groupa Budget and set a term. Perfect for gaining initial experience.
2. The professional way: The Meta Business Manager Instagram belongs to Meta, just like Facebook. The Meta Business Manager (formerly Facebook Ads Manager) is the professional tool to Display to create. Here you have many more setting options for your Target groupyour bids and analyzing your results. If you are serious about advertising, there is no way around it in the long run. You can find this tool at business.facebook.com.

FAQ: Frequently asked questions

Can I advertise on Instagram with just 5 francs a day?

Yes, absolutely! You can start with 1 US dollar (i.e. about 1 franc) per day. 5 francs or euros per day is a very common and good starting budget to test the function, your Target group and to see which Display go down well.

Is Instagram advertising worthwhile for small businesses?

Yes, definitely! Instagram advertising is often extremely effective, especially for small, local businesses. You can target geographically so precisely that you hardly spend any money on irrelevant contacts. Marco's Pizzeria is the best example of this.

Do I have to connect my Instagram with Facebook to run ads?

Yes, this is a basic requirement. To be able to advertise on Instagram, your Instagram account must have a Facebook-page must be linked. The entire billing and administration of the Ads runs in the background via the system of Facebook or Meta.

Conclusion: advertising that costs as much as you want

The answer to the question "what does advertising on instagram cost" reads: It costs exactly as much as you are prepared to spend.

You have full control over your Budget and the Costs. There is no fixed price, but a flexible auction price that depends on your Target grouptiming and, above all, the quality of your ad.

Don't be afraid to start with a small Budget of a few francs per day. Test different Pictures, texts and target groups and learn what works best for you. Well done Instagram Ads can be one of the most effective and cheapest ways to reach exactly the right people.

The costs for advertising on Instagram are flexible and there is no fixed price. You determine your own budget and can start with just a few francs per day. The final cost per click or per person reached depends on several factors, such as the selected target group, the time of year and, above all, the quality and relevance of your ad.

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