Bigfollow•13. Juni 2025•

The status symbol you can buy now

For years, it was the ultimate status symbol on Social Media: the small, coveted blue hooks next to the profile name. It signaled exclusivity, authenticity and a certain prominence. But times have changed. The question is no longer just "How do I get the blue tick?", but above all: What does the blue tick on instagram cost? Yes, you read that right. What was once only achievable through notoriety and elaborate proofs is now part of a paid subscription called Meta Verified.

This development, strongly influenced by similar steps taken by Elon Musk at X (formerly Twitter), has permanently changed the landscape of social networks. The blue tick has been democratized - and commercialized at the same time. But what exactly does this mean for you as a user, creator or entrepreneur?

In this comprehensive guide, we'll answer all your questions. We break down the exact monthly costs, show you what advantages you can gain from the Subscription model who receives a Buy hooks and whether the investment in the Verification is worthwhile for you.

The blue tick revolution: from exclusive status to a subscription model

To understand today's costs, we need to take a brief look at the past. The change in the blue tick tells a bigger story about the development of social media.

The old way: The traditional Instagram blue tick for celebrities

Originally, the blue tick was introduced by Instagram to confirm the authenticity of accounts of public figures, celebrities and global brands. The aim was to protect users from fake accounts and identity theft. You couldn't buy this hook. You had to "earn" it by proving that you were a "notable" person - i.e. featured in the news, had a Wikipedia entry or were otherwise of public interest. The process was often lengthy, opaque and inaccessible to 99 % of users.

The new way: Meta Verified - The hook to buy

Inspired by the introduction of Twitter Blue by Elon Muskdrew Meta-CEO Mark Zuckerberg followed suit and presented "Meta Verified" at the beginning of 2023. This is a subscription package that includes the coveted blue tick, among other benefits. The idea behind it is to give more users access to verification and security functions and at the same time open up a new source of revenue for the group. The concept of the Verification The new identity has been fundamentally redefined: away from pure awareness and towards a confirmed identity for a monthly fee.

The key question: What exactly does the blue tick on Instagram cost?

Let's get to the point. If you have the buy blue hook you want to close the Meta Verified subscription model from. The costs vary depending on the platform on which you take out the subscription.

The monthly costs in detail (web vs. app)

Meta makes a distinction between purchasing via a web browser and purchasing directly in the Instagram or Facebook-app on your smartphone. The reason for this is the commission of 15-30 % that Apple and Google charge for in-app purchases in their stores. Meta passes these costs on to users.

Here are the approximate prices (as of 2025, may vary slightly depending on country and taxes):

Buying platform	Price (USA)	Approximate price (Switzerland)
Web browser (desktop)	$11.99 per month	approx. 12-13 francs per month
iOS / Android App	$14.99 per month	approx. 14-16 francs per month

Tip: To save money, it is best to take out a subscription directly via the Meta website and not via the app.

Does the price apply to Instagram and Facebook together?

Yes, a major advantage of the Meta Verified Subscriptions are valid for both platforms if your Instagram and Facebook accounts are linked in the meta account overview. So you only pay once monthly the amount and receive the blue tick and the associated benefits for both your Instagram profile and your Facebook profile.

More than just a symbol: What are the benefits of Meta Verified?

You don't just pay the monthly fee for a little blue picture. Meta bundles several tangible benefits in the subscription, which are particularly interesting for creators and companies.

1. The verification badge (the blue tick): The most obvious feature. It confirms that your identity has been verified with an official document and immediately gives your profile more authenticity and credibility.
2. Proactive protection against identity theft: Meta actively monitors for accounts that try to steal your identity (impersonation). This is one of the most valuable benefits, as fake profiles can be quickly identified and removed.
3. Direct access to support: Subscribers get access to a dedicated support team of real people. If you have problems with your account, you no longer have to trawl through endless help pages, but get faster and more targeted help.
4. Exclusive stickers for stories and reels: You get access to unique stickers to make your content stand out.

Lena, the designer: Why the hook is worth it for her

Lena is a talented freelance graphic designer. She is not a celebrity, but her Instagram profile is her most important portfolio. In the past, fake profiles kept popping up that stole her designs and offered them under her name. The fight against these profiles was arduous. For her, the question was "what does the blue tick cost on instagram" was of secondary importance. When Meta Verified became available, she did not hesitate. For around 15 Franconia a month, she not only bought the hook, but above all security. The proactive protection and direct line to support give her the certainty that her brand is protected. The blue hook also gives her professional image additional legitimacy in the eyes of potential customers.

Who can buy the blue tick? The requirements for Meta Verified

You can't just click on "Buy" and have the hook. Meta has defined clear criteria to prevent abuse. You must meet the following requirements:

• Minimum age: You must be at least 18 years old.
• Profile type: It works for both public and private profiles, as long as your full name is clearly visible and matches your ID document.
• Official photo ID: You must use the Verification with a government-issued ID (ID card, passport, driver's license) that matches your profile name and photo.
• Two-factor authentication (2FA): This must be activated for your account.
• Activity history: You must have some previous activity on your account. Brand new accounts often do not qualify immediately.

Step-by-step: How to apply for Meta Verified

1. Open the app: Go to your profile in the Instagram or Facebook app.
2. Call up settings: Tap on the menu (three lines) and then on "Settings and privacy".
3. Account overview: Select the "Account overview".
4. Find Meta Verified: Here you should see the option "Meta Verified". If not, it may not yet be available in your region or you may not meet the criteria.
5. Subscribe: Select "Subscribe" and follow the instructions. You will be guided through the payment process and identity check, where you will need to upload a photo of your ID.

The verification process usually takes up to 48 hours.

FAQ: Frequently asked questions

Is the blue tick worthwhile for normal users?

It depends on your goals. If you are simply on Instagram privately, the benefits are rather limited. However, if you are a creator, freelancer or small business owner and value protecting your identity and increasing your credibility, the monthly costs can be a sensible investment.

Does the purchased blue hook give you more range?

No. Meta has officially confirmed that the Meta Verified subscription has no direct influence on the reach of your posts. This means that your content will not be displayed preferentially in the feed or on the Explore page. Indirectly, however, the increased credibility can mean that users are more likely to interact with your profile.

What is the difference between the purchased hook and the old, 'earned' hook?

Visually there is no difference. Both are the same blue badge. Meta does not (yet) show whether a tick is "earned" or via Subscription model was acquired. The difference is therefore only in the user's perception and knowledge of the origin of the Verification.

Conclusion: The blue hook is no longer a status symbol, but a tool

The answer to the question "what does the blue tick cost on instagram" is clear: depending on the purchase method, between 12 and 16 Franconia or Dollar per month. But this figure only tells half the story. The Instagram blue hooks has changed from an elitist mark of prominence to an accessible tool for security and authenticity.

Whether the investment is worthwhile is a personal decision. If you see the hook as a status symbol to demonstrate your importance, you will be disappointed. However, if you see it as a practical tool to protect your digital identity, strengthen your credibility and as a way to get direct support in an emergency, then Meta Verified a fair price-performance ratio. The hook is no longer what it used to be - and perhaps that's a good thing.

The blue tick on Instagram costs approx. 12-13 francs/dollar per month as part of the "Meta Verified" subscription if purchased via the web browser or approx. 14-16 francs/dollar if purchased via the app. In addition to the verification badge, the subscription also offers proactive protection against identity theft and direct customer support.

Comments (0)