How many users does tiktok have - figures since 2020 simply explained
Why everyone asks: „How many users does TikTok have?“
You ask yourself the same question: how many users does TikTok have actually - worldwide, in Europe, in Germany or in Switzerland? And how have the figures changed since 2020 until today (2025)?
In just a few years, TikTok has gone from a „lip-syncing app“ to one of the largest social media platforms in the world. If you create content or just want to understand how important TikTok has become in 2020, 2021, 2022, 2023, 2024 and 2025, clear numbers will help you a lot.
In this article, we take a closer look:
- how many users TikTok has worldwide
- what the development looks like in Europe, Germany and Switzerland
- what forecasts there are for the next few years
- what these figures mean for you as a creator, brand or simply as a user
TikTok worldwide: how many users does TikTok currently have?
The rough overview
First the most important question: how many users does TikTok have worldwide in the year 2025?
- Official reports and analyses based on Statista show that in 2023, TikTok had around 1.2 billion monthly active users (MAU).
- For Beginning of 2025 estimates are around 1.6 billion monthly active users worldwide.
This means that the number of TikTok users more than doubled between 2020 and 2025.
A brief journey through time: 2020 to 2025
Let's take a look at the development from 2020 to today. Various sources (including TikTok itself and industry analyses) paint roughly this picture:
- 2020 - round 700 million monthly active users Worldwide
(TikTok quoted around 689 million MAU at the time). - 2021 - in the September 2021 officially announced TikTok, the brand of
over 1 billion monthly active users to have cracked. - 2022 - the number of users continues to rise well above this billion; exact official figures are rare, estimates are well into the billions.
- 2023 - according to Statista evaluations about 1.218 billion MAU.
- 2024 - Several analyses speak of around 1.5 billion users worldwide.
- 2025 - Statista-based projections come to around 1.59 billion monthly active users At the beginning of the year.
As you can see, TikTok is not „just a 2020 trend“. The app will continue to grow in 2023, 2024 and 2025 - despite discussions, regulation and possible bans in individual countries.
If you create content yourself, that means: the platform is far from „full“. New target groups are constantly being added - including older users, parents and even grandparents.
Europe, Germany and Switzerland: how many users does TikTok have here?
Now it's getting more concrete: You are probably not only interested in global figures, but above all Europe, Germany and Switzerland.
Europe: hundreds of millions of TikTok users
For Europe, there are official figures from TikTok itself. The company speaks of 2024 around 175 million monthly active users in Europe and 2025 already from over 200 million users in 32 European countries.
This means that almost every second person in Europe uses social media, knows TikTok - and a huge proportion use it regularly.
Germany: how many users does TikTok have here?
For Germany the „Digital 2024 Germany“ report from DataReportal provides very helpful insights. It shows the estimated advertising reach of TikTok for adults (aged 18 and over):
- Beginning 2024: about 23.6 million users aged 18 and over in Germany
- this corresponds approximately to 34 % of the adult population.
If you consider minors, the Total number of TikTok users in Germany even higher. Realistic are 25-28 million people, who actively use TikTok.
If you want, you can download this data directly from DataReportal - Digital 2024 Germany in detail.
Switzerland: small Switzerland, but many TikTok users
Also for the Switzerland there are figures from DataReportal („Digital 2024 Switzerland“):
- Beginning 2024: round 2.41 million TikTok users aged 18 and over.
That is enormous for a small country. If you add teenagers, you can roughly estimate 2.7-3 million users calculate.
For you this means:
- In Switzerland, TikTok doesn't just reach young people,
- but also many adults who use TikTok as an entertainment and information platform.
What do these user figures for 2020-2025 tell us about TikTok?
The figures for 2020, 2021, 2022, 2023, 2024 and 2025 show one thing in particular: In just a few years, TikTok has grown from a „niche app“ to one of the biggest social media networks around.
For you this means:
- Wide range: Whether you are thinking in Germany, Switzerland or worldwide - there is a huge, active community on TikTok.
- Many niches: The more users, the more small „sub-communities“ on specific topics (gaming, beauty, crafts, finance, etc.).
- More competition - but also more opportunities: Sure, there are many creators. But at the same time, there are more and more people consuming content - including in your language and your country.
So if you may have hesitated in 2020, 2025 is still a very good time to start.
Where do the figures come from - and how reliable are they?
Perhaps you are wondering:
„Can I really trust these user figures? Different sites often say something different.“
This is an important point. The most important sources are:
- Official statements from TikTok itself (e.g. the message „over 1 billion monthly active users“ from 2021).
- Data platforms such as Statista, which summarize figures from many studies.
- Analysis reports such as DataReportal („Digital 2024“), which provide detailed coverage for countries such as Germany and Switzerland.
Why do the values sometimes differ?
- Some speak of „registered accounts“, others from „monthly active users (MAU)“.
- Partly it goes only for adults over 18, partly by all users.
- Figures for 2020 or 2021 were then sometimes adjusted upwards or downwards.
What is more important for you is the Trend:
From 2020 to 2025, TikTok grew from a few hundred million users to well over 1.5 billion with strong growth in Europe, Germany and Switzerland.
FAQ: Frequently asked questions about „how many users does TikTok have“
How many users does TikTok have in 2020, 2021, 2022, 2023, 2024 and 2025?
- 2020: Approximately 700 million monthly active users worldwide
- 2021: officially „over 1 billion MAU“
- 2022: still over 1 billion, exact figures vary depending on the source
- 2023: around 1.2 billion MAU (Statista estimate)
- 2024: around 1.5 billion users worldwide
- 2025: Around 1.6 billion monthly active users according to current analyses
All figures are of course estimates - but they clearly show the strong growth trend.
How many users does TikTok have in Germany?
For 2024, the figures are around 23.6 million users aged 18 and over, plus an unknown number of younger users. Realistic are 25-28 million users in total.
How many users does TikTok have in Switzerland?
According to DataReportal, these are Around 2.4 million users aged 18 and over (as of 2024). Together with teenagers, Switzerland is moving in the direction of almost 3 million TikTok users.
Is TikTok bigger than Instagram?
Instagram still has more users worldwide than TikTok. But TikTok has grown extremely quickly and is now one of the biggest social media apps around. In many young target groups, TikTok is now even more important than Instagram.
Why is Statista mentioned so often with TikTok figures?
Because Statista bundles a large number of studies and presents them clearly as graphics. Many media, blogs and even scientific articles use Statista as a reference when it comes to Figures on TikTok users 2020-2025 goes.
Conclusion: TikTok continues to grow - what you should take away from it
how many users does tiktok have? Briefly summarized:
In 2025, TikTok will have around 1.6 billion monthly active users, in Europe via 200 million, in Germany around 25-28 million and in Switzerland just under 3 million users - The trend is still rising.
For you this means:
- If you want reach, you can hardly get past TikTok.
- Regardless of whether you live in Germany or Switzerland - your target group is most likely represented there.
- The development from 2020 to 2025 shows that TikTok is not a short-lived fashion, but a platform on which a lot will continue to happen in the coming years.
Bigfollow
Bigfollow has been the leading Swiss provider for social media growth, follower packages, likes and engagement boosts since 2022.